Our Story
Our brand was established with a steadfast dedication to sustainability and the goal of creating a better, more environmentally responsible future. Motivated to offer fashionable clothing that is also kind to the planet, we founded an all-natural and sustainable (strive to be) brand. We believe that we can make a lasting positive impact by utilizing sustainable materials, implementing ethical manufacturing practices, and promoting eco-friendly packaging. Our hope is to inspire others to make sustainable choices and lead the fashion industry toward a more sustainable future.
Sustainability
From our vendor selection,
to our packaging.
As a strive to be sustainable clothing brand, we understand the importance of minimizing our impact on the environment. This is why we prioritize Eco-friendly practices in both our vendor selection and packaging.
Our packaging is designed to reduce waste and minimize its environmental impact, using materials that are recyclable, biodegradable, or made from recycled content. By making Eco-friendly packaging a priority, we hope to inspire others in the industry to do the same and work towards a more sustainable future.
Our Process
We respect people as much as we respect the planet.
While we strive to be a sustainable and ethical brand, we understand that we are not yet perfect. However, we are committed to increasing transparency and clarity about our dedication to the planet and its people.
Our first step towards achieving our goal has been prioritizing people as a critical aspect of sustainability and partnering with women-run self-help groups, artisan clusters, and small manufacturers as much as possible. We aim to create a positive impact that benefits both people and the planet, and we are actively working towards this through responsible and ethical practices.
Our Fabrics
Crafted from best and
sustainable fibers.
We are dedicated to sustainability, which is why we try to source only the finest and most sustainable fabrics for our garments. Our fabrics are crafted from environmentally responsible fibers that promote sustainability and reduce waste. This helps us create garments that are not only stylish but also kind to the planet.